OFEA Spring Workshop 2026 - Willamette Valley

 OFEA Spring Workshop

Tuesday, April 14
Linn County Expo Center(3700 Knox Butte Rd, Albany)
9:30 AM – 2:00 PM

This workshop brings together innovative tools and community-focused strategies to help you plan better, more impactful events. Designed for event organizers, community leaders, and industry professionals, the day focuses on practical ideas you can implement right away.
 
Explore how emerging tools like AI can elevate your marketing efforts, helping you plan, promote, and personalize your outreach across social media, advertising, and email. You’ll also gain valuable insight into creating and sustaining free community events that foster connection, accessibility, and long-term engagement … without relying on ticket revenue.
 
In addition, attendees will dive into building strong volunteer programs that support event success, from recruitment to retention. The workshop also features a collaborative open forum over lunch, giving you the opportunity to ask questions, share challenges, and learn directly from peers facing similar situations.
 
By the end of the day, you’ll walk away with fresh ideas, practical strategies, and meaningful connections to help you create smarter events and stronger communities.

Cost: $45 for OFEA Members | $60 for Non-Members
Lunch included
 
Workshop Schedule (subject to change)
9:00 a.m.
Check-in Opens
 
9:30 a.m.
Welcome & Introductions
 
9:40 a.m.
AI for Event Marketing: From Zero to Wow
Tim Fahndrich, WhirLocal
Using AI to plan, promote, and personalize event marketing across ads, social media, and email campaigns.
 
10:50 a.m.
Building Community: Creating Successful Free Public Events
Kerstin Motsch-Reiter, City of Hillsboro Parks and Recreation
Learn how to plan, promote, and sustain free community events that bring people together. This session will cover funding strategies, partnerships, and creative ways to deliver value without relying on ticket revenue.
 
Noon
Ask Anything Open Forum (working lunch)
It’s a meeting of the minds! Bring your questions, your needs, and your wants for an engaging open forum session that encourages open dialogues and a free exchange of ideas.
 
1:00 p.m.
Growing and Keeping Your Volunteer Team
Jill Ingalls, 360 Events NW
Volunteers are the backbone of successful events. This session will explore how to recruit, train, and retain dedicated volunteers who keep coming back year after year. Learn practical strategies for creating a positive volunteer experience, recognizing contributions, and building a program that supports both your team and your event goals.
 
1:50 p.m.
Closing